CNY immersive installation showcases traditional calligraphy with a mind-blowing twist.
Spring is the season signifying a new beginning in Chinese Culture and is, often, symbolised by abundant blossoms. This Chinese New Year, Kwai Chai Hong presents a whimsical and eclectic installation with traditional Chinese Calligraphy in bold, non-conventional representation and over-sized blossoms and foliage tucked within the historic laneway in the heart of Kuala Lumpur Chinatown.
Themed “Poetic Spring Garden”, Kwai Chai Hong collaborates with local artist Jaemy C, famous for his
work with reimagining Chinese calligraphy in his artwork and exotic vivid visuals. Inspired by the year
of the Water Rabbit, Jaemy presents an installation entitled “Wet Hot Spring Thing” with hidden
cryptic messages for visitors to decipher.
Zeen Chang, Managing Partner of Bai Chuan Management, said: “Kwai Chai Hong has always been a
catalyst for perpetuity in culture and celebrating modernity. This Chinese New Year, we are resetting
the status quo of culture and art, pushing the boundaries that separate the new and the old.
Realising that the younger generation is captivated with the idea of going back in time to revisit
heritage and tradition, through the concept of Poetic Spring Garden, and Jaemy’s brush calligraphy art, we want to deliver tradition to the younger generation in a familiar vehicle without compromising
modernisation, simply by speaking in a universal language of visual arts.
Our astounding installation tells the story of tradition and heritage, and that traditional things like the
Chinese Calligraphy installation, are not old fashioned. We can embrace modernity without forsaking
tradition, through a common ground connecting the past and the future. It has always been in Kwai
Chai Hong’s DNA.”
Jaemy C, Artist, said: “I am super excited to collaborate with Kwai Chai Hong as we share a common
belief in the long standing and unique values of cultural preservation.
The installation is uniquely ours, striking, bold and unabashedly quirky. It also speaks to the masses
who differ in culture and language, but share a common appreciation for the Chinese art form and its
festive symbolisms.”
The Poetic Spring Garden installation is proudly sponsored by Yes 5G. Wing K. Lee, CEO of YTL
Communications, said: “As a pioneer in 5G technology, Yes fully understands how technology can
open the door to a world of possibilities. We were the first mobile network to launch 5G in December
2021, and now, we are entering our first foray into arts and culture through our partnership with Kwai
Chai Hong. Yes’ ‘5G for All’ remains our mission, and true to the Poetic Spring Garden theme, we want
to make Yes 5G more accessible to the business community and Malaysians, even at the corners of
the heritage streets of Kwai Chai Hong. Here, we are making technology even more inclusive with
‘Experience Yes 5G – No speed cap. No data cap’, bringing 5G connectivity directly to consumers, free
of charge.”
Kwai Chai Hong will be open to the public daily from 9AM to 12AM. The Poetic Spring Garden art
installation will be available from 6th January to 12th February 2023. Come celebrate Chinese New
Year at Kwai Chai Hong with your loved ones and be sure to check out the 10 amazing eateries in the
area!
For regular updates, please visit Kwai Chai Hong’s Facebook, Instagram or website at
www.kwaichaihong.com
